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Data Colection |
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| Face-to-face Interviews |
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FREKANS is conducting face-to-face interviews, a quantitative data collection method, with its trained and highly experienced interviewers. Interviewers are periodically trained in interviewing techniques and in proper research procedures. Approximately, 60 interviewers in our Istanbul central office and another 325 interviewers in our branch offices outside Istanbul, all receive a standard training. Ethical and professional codes of our training material are in accord with ESOMAR and Association of Marketing And Public Research - Turkey guidelines. |
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| Telephone Surveys |
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| In Turkey, telephone survey, parallel to the developments in the world, is becoming an important and highly required method of collecting data. FREKANS conducts telephone surveys via a computer-aided system or directly from our workstations via 15 external phone connections facility in our central office and via 32 external phone connections in other cities. CATI system is used in some cases, despite the fact that it is not highly demanded for the time being. All interviewers receive a technical and social training in addition to the basic training
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| In-depth Interviews |
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In-depth executive interviewing, a very important qualitative research methodology, is carried out in FREKANS by our highly professional and experienced researchers. Executive interviewers, having a distinct in-depth interviewing competence, are all appointed from our Istanbul central office and are then sent to other cities. In such cases, interviewers who are presentable, effective speakers and highly educated, are expert in researches known also as business-to-business studies. Our interviewers, beside Turkish, can also conduct in-depth interviews in English and in French. |
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| Focus Group Discussions |
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| FREKANS is recruiting focus group participants to focus group discussions done prior to an extensive qualitative research or as an independent research. The most appropriate discussants are found by filtering either our available database or a newly constructed database that takes into account the target group. To choose the participants, while in some cases, only demographic criteria (age, gender, education. etc.) may be sufficient, in some other cases, there may be different variables, such as being a specific product/service user, member of an institute/organization or belonging to an ethnic group. |
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| Mystery Shopping |
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| FREKANS is highly experienced in mystery shopping, which is a technique used to a greater extent in recent years. We have particular professionals devoted to these kinds of studies that are considered as ‘specific' due to its distinct methodology. In such cases, it is important to employ interviewers having appropriate qualities as regards to the customer profile. Since in addition to our basic training program, interviewers have to receive a psychological training program as well, mystery shoppers are principally provided from our Istanbul central office and only in exceptional cases, interviewers from our branch offices are utilized. |
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| Desk Research |
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| FREKANS is providing high quality and fast solutions for sector and market analysis, for potential customer databases and in related areas where it is not always possible to get direct information by doing market research or public survey. We have a diverse range of source of information updated periodically that consist of basic statistical indicators, national and academic studies and published sector analysis. |
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| Mail Surveys |
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| FREKANS is also utilizing, when appropriate, mail surveys, which is a new and different research technique. Our expertise, in this context, helps us to provide to our clients the information needed in a cost-effective manner. |
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| Inventory Studies |
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| FREKANS is providing efficiency, profitability, cost control and sales customization studies to all kind of organizations in private and public sector through inventory studies. While these kinds of inventory studies can be conducted as pioneer of an extended research, they can also be conducted as independent self-studies. |
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